01/25/2021

Volkswagen Group strengthens market position in 2020 and hits the ground running in e-offensive

  • The Group delivered 9.3 million vehicles worldwide in spite of the Covid-19 pandemic
  • Passenger car market share: gains in Europe and South America also lead to a slight increase at a global level
  • Significant advances in the e-offensive: 231,600 all-electric vehicles handed over to customers, more than three times the 2019 figure; also 190,500 plug-in hybrids (+175 percent)
Volkswagen Group strengthens market position in 2020 and hits the ground running in e-offensive

The Volkswagen Group handed over 9,305,400 vehicles to customers worldwide in 2020, a decrease of 15.2 percent year-on-year due to Covid-19. In December, deliveries were down just 3.2 percent on the same month of the previous year, while in the fourth quarter they declined by a total of 5.7 percent. This meant that the Group slightly expanded its global passenger car market share in 2020 amid a declining overall market. Despite the Covid-19 pandemic, the Group’s e-offensive with a large number of new models met with keen in-terest from customers in the year now ended and resulted in deliveries of approximately 231,600 all-electric vehicles, more than three times the volumes delivered in 2019. Plug-in hybrids were also very popular with customers, who purchased 190,500 units (+175 percent). In Western Europe, the share of electric vehicles therefore surged to 10.5 percent of overall deliveries (2019: 1.9 percent).

“The Covid-19 pandemic made 2020 an extremely challenging year,” said Dr. Christian Dahlheim, Head of Volkswagen Group Sales. “The Volkswagen Group performed well in this environment and strengthened its market position. We are particularly pleased that we hit the ground running in our e-offensive in spite of the pandemic and thus took a big step forward in the implementation of our Together 2025+ strategy. We will keep up the momentum this year, adding many more attractive electric models.”

Top 5 all-electric models:


  • Volkswagen ID.302 56,500 units
  • Audi e-tron 47,300 units
  • Volkswagen e-Golf03 41,300 units
  • Volkswagen e-up!04 22,200 units
  • Porsche Taycan 20,000 units


Top 5 plug-in hybrid models:


  • Volkswagen Passat05 27,200 units
  • Audi Q5 23,500 units
  • Porsche Cayenne06 21,500 units
  • ŠKODA Superb07 16,400 units
  • Volkswagen Golf 15,200 units


Deliveries in the regions developed as follows in 2020:


A total of 3,616,900 vehicles were delivered in Europe (-20.5 percent) and the passenger car market share was expanded to a significant degree. In Western Europe, 2,939,900 customers took possession of a Group brand vehicle (-21.6 percent). Battery electric vehicles and plug-in hybrids were very popular here, accounting for 10.5 percent of the Group’s deliveries in Western Europe (2019: 1.9 percent). Demand for electric models was even stronger in Germany, the Group’s home market, where electric vehicles made up 11.6 percent of Group deliveries (2019: 1.5 percent). Here, a total of 1,097,700 vehicles across all drive systems were handed over to customers (-19.5 percent). Deliveries in Central and Eastern Europe declined by 15.6 percent to 677,000 units.

In North America, 785,800 customers took delivery of a new Group brand vehicle, 17.4 percent fewer than in the previous year. Deliveries in the USA registered a slightly softer fall of 12.1 percent to 574,800 units.

In South America, the Group succeeded in significantly expanding its market share. A total of 489,700 vehicles were handed over to customers, representing a 19.5 percent decrease on 2019. In Brazil, the region’s largest market, deliveries fell on a similar scale by 19.7 percent to 377,600 units.

The Asia-Pacific region was the fastest to recover from the impact of the Covid-19 pandemic. Here, the Volkswagen Group saw deliveries drop by 9.1 percent to 4,122,200 units. In China, the Group’s largest single market, deliveries were down 9.1 percent, with 3,849,000 vehicles sold.


Deliveries to
customers by market

Dec.
2020

Dec.
2019

Delta (%)

Oct. – Dec.
2020

Oct. – Dec.
2019

Delta (%)

Jan. – Dec.
2020

Jan. – Dec.
2019

Delta (%)

Western Europe

311,600

289,200

+7.7

857,000

893,400

-4.1

2,939,900

3,747,600

-21.6

Central and
Eastern Europe

64,900

72,200

-10.1

196,900

214,000

-8.0

677,000

802,400

-15.6

North America

92,000

84,400

+9.0

236,800

248,600

-4.8

785,800

951,500

-17.4

South America

51,300

56,000

-8.4

155,000

161,600

-4.0

489,700

608,600

-19.5

China (incl. HK)

421,800

469,500

-10.2

1,189,000

1,278,500

-7.0

3,849,000

4,233,600

-9.1

Rest of Asia-Pacific

28,500

32,500

-12.1

80,400

84,900

-5.3

273,200

300,100

-9.0

Middle East/Africa

27,500

27,100

+1.6

85,500

88,800

-3.7

290,700

331,600

-12.3

Worldwide

997,600

1,030,900

-3.2

2,800,700

2,969,900

-5.7

9,305,400

10,975,300

-15.2


Deliveries to
customers by brand

Dec.
2020

Dec.
2019

Delta (%)

Oct. – Dec.
2020

Oct. – Dec.
2019

Delta (%)

Jan. – Dec.
2020

Jan. – Dec.
2019

Delta (%)

Volkswagen Passenger Cars

603,100

615,200

-2.0

1,653,800

1,764,200

-6.3

5,328,000

6,279,000

-15.1

Audi

175,400

176,000

-0.3

505,600

488,500

+3.5

1,692,800

1,845,600

-8.3

ŠKODA

94,200

114,700

-17.8

282,900

329,000

-14.0

1,004,800

1,242,800

-19.1

SEAT

37,200

31,300

+18.9

110,100

119,300

-7.7

427,000

574,100

-25.6

Porsche

31,200

26,300

+18.6

80,600

78,500

+2.7

272,200

280,800

-3.1

Volkswagen
Commercial Vehicles

33,600

43,500

-22.7

99,600

121,700

-18.1

371,700

491,600

-24.4

MAN

12,900

13,000

-0.6

38,200

38,400

-0.6

118,100

142,800

-17.3

Scania

7,900

8,500

-6.8

24,400

24,700

-1.6

72,100

99,500

-27.5

Others*

2,000

2,500

-17.8

5,500

5,600

-0.6

18,700

19,300

-3.0

Volkswagen Goup

997,600

1,030,900

-3.2

2,800,700

2,969,900

-5.7

9,305,400

10,975,300

-15.2

*Others include Bentley, Lamborghini and Bugatti