Ducati Announces the New Importer in Russia
Moscow, February 14, 2019 — Ducati announces the signing of a new importer agreement on the territory of the Russian Federation. Volkswagen Group Rus will become the official importer and will be engaged in sales, aftersales and marketing of the full model range of the legendary Italian motorcycles. In addition to motorcycles, the full range of spare parts, apparel and accessories of Ducati and Ducati Scrambler brands will be presented in Russia.
Ducati dealer network will cover the biggest cities in Russia, such as Moscow, Saint-Petersburg, Rostov-on-Don, Chelyabinsk, Krasnodar, Sochi and Nizhny Novgorod. The full model range of Ducati brand will be presented in show-rooms, including Hypermotard, Multistrada, Monster, Diavel, XDiavel, SuperSport and Panigale models. The dealerships will be equipped in accordance with the highest brand’s standards, which will allow the customer to experience all benefits from the purchase and service of Ducati motorcycles. The import through the Volkswagen Group Rus will help to offer to the customers the wide model range, the faster service, and less waiting time for products delivery.
Oleg Snagovsky (36) is appointed head of Ducati brand in Russia. Oleg graduated from Moscow State University and in 2004 he began his career at BMW in the motorcycle sales department. In 2006, he became head of motorcycle sales and marketing at Honda motorcycle division, and in 2010 he headed BMW Motorrad division in the Avilon Automotive Group. Since 2016 he also was responsible for sales of MINI cars at Avilon.
“With the signing of an import agreement with Volkswagen Group Rus, we are opening a new page in the history of the brand in Russia. We are looking forward to further fruitful and mutually beneficial cooperation, and we are confident that the rich resources of the Group will enable us to provide Ducati products to customers on the best terms,” said Oleg Snagovsky.
“We are glad to include in our range Ducati brand, which with its elegant and sporty motorcycles embodies the essence of Italian style and which has established itself during its long history as a reliable manufacturer of high-quality, powerful and spectacular products”, said Lars Himmer, Managing Director of Volkswagen Group Rus with responsibility for Group Sales, Marketing and Aftersales.
Ducati Motor Holding S.p.A. — A Sole Shareholder Company — A Company subject to the Management and Coordination activities of AUDI AG.
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since its foundation. The model range covers several market segments with the following families: Diavel, XDiavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2018 Ducati delivered 53,004 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fourth year running. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
About Volkswagen Group Rus
Volkswagen Group Rus brings together the work of the seven brands of the Volkswagen Group that are available on the Russian market — Volkswagen, ŠKODA, Audi, Ducati, Bentley, Lamborghini and Volkswagen Commercial Vehicles. Starting from November 2007, Volkswagen Group Rus has been manufacturing automobiles in Kaluga. In 2009, full cycle production was launched. In 2011, Volkswagen Group Rus and GAZ Group signed an agreement for the contract assembly of Volkswagen and ŠKODA automobiles at the GAZ plant in Nizhny Novgorod. In 2018, the company’s sales in Russia reached 211,800 vehicles. 200,000 vehicles were produced at the company’s manufacturing sites in 2018: 143,500 cars — at the Volkswagen Group Rus plant in Kaluga, and 56,500 vehicles — at the production site in Nizhny Novgorod. The market share of Volkswagen Group Rus reached 11.8% in 2018.